Do investors like going to surprise parties? How come markets don’t appreciate big surprises? How to evaluate Planet Labs’ surprise party… where barely anyone showed up.

When should you invest in an ice cream machine? What if you get someone else to pay for it? How to evaluate a company’s expansion plans.

How did the surrealist movement in the early 20th century influence modern accounting? Why does counting bits and pieces matter? How to find an economic profit from an accounting one.

What makes a good illusion cake? What do illusion cakes have to do with investing? How to think about companies that lose money as investments.